Pergola UK – Case Study | GSM Marketing
Pergola UK
Case Study

Pergola UK
Marketing Campaign

Increased brand visibility through social media management, content creation, paid advertising, and PR campaigns across the UK market.

Industry
Hospitality & Dining
Services
SMM · Content · Paid Ads · PR
Managed by
GSM Marketing
The Challenge

What Pergola needed to solve

📉

Low Brand Awareness

Pergola had limited visibility in a competitive hospitality market with no consistent digital presence to build recognition.

📱

Inconsistent Social Media

Posting was irregular, brand voice was unclear, and content wasn't converting followers into customers.

🎯

No Paid Ad Strategy

Without a structured paid advertising approach, Pergola was relying entirely on organic reach — leaving growth on the table.

📍

Weak Local Recognition

Despite a strong physical offering, local audiences weren't being reached or converted into repeat footfall and bookings.

Our Solution

How we approached it

📣

Social Media Management

  • Content planning & calendar
  • Community management
  • Consistent scheduling
  • Brand voice development
🎬

Content Production

  • Professional photography
  • Videography & Reels
  • Graphic design
  • Short-form video editing
💰

Paid Advertising

  • Meta Ads strategy & setup
  • Lead generation campaigns
  • Retargeting audiences
  • Budget optimisation
📰

PR & Brand Exposure

  • Media placements
  • Brand partnerships
  • Event coverage
  • Influencer outreach
Featured Work

Content we created for Pergola

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